Dr Nicole Sharp (owner of FYFD) and Dr Tom Crawford (JFM Social Media Editor and owner of Tom Rocks Maths) explain how to tell your science story. Drawing on their combined 15 years of experience in science communication, Tom will cover what a journalist looks for in a news story, whilst Nicole will teach you how to prepare for any media interest you receive. Together, they will also outline how to use social media to improve the reach of your work with relevant examples from Tom Rocks Maths and FYFD. In the 21st century, clever promotion of your work online can be just as important for career progression as publications, and in this talk they will show you how!

Part of the JFM and LIFD Fluid Mechanics Webinar Series at the University of Cambridge.